The United States Air Force is one of the main branches of military that makes up the Great United States Military. The U.S. Air Force was founded on September 18th, 1947. The other main branches of the U.S. Military, which include the Army, Navy, and the Marines, were all founded nearly two centuries earlier than the Air Force in 1775. The U.S. Air Force is centered around the pilot is focused on air capability.
Positive propaganda for the United States Air Force can be found in many various forms all across the nation from billboard ads to Twitter posts. The official website for the Air Force is extremely interesting as well as their official blog page. The first thing displayed on their website are video snippets of Airmen doing various different heroic activities with the slogan: “AIM HIGH” displayed across them. For example, the website depicts service members doing things that immediately spike a viewer’s interest, such as sky diving, drone piloting, space travel, and fighter pilot maneuvering. The Air Force website appeals strongly to Americans’ ethos and their sense of Patriotism. This method of advertising is extremely effective depending on the type of viewer. For example, the method was super effective on me personally, especially since I will be joining the Air Force after I graduate. The Air Force has a strong presence on social media as well.
The U.S. Air Force currently has social media accounts for many of the top companies in the industry. The Air Force has a Facebook page, an Instagram profile, and a Twitter account. On the Air Force Twitter account, they currently have 773 thousand followers, and on their Instagram account the Air Force currently has 572 thousand followers. On all of their social media accounts the Air Force attempts to appeal to the American sense of patriotism by depicting dominating aircraft or Airmen conducting services in war stricken regions of the world. The Air Force social media accounts also display intriguing career opportunities in a possible attempt to recruit some of their viewers. For example, they show service members who monitor nuclear explosions or launch drones across the globe. I believe that another aspect that the Air Force social media account includes effectively is the individual and inspiring stories of its members. For example, on the Air Force Twitter account, one of the posts is about two pilots, who are brothers, continuing their friendly rivalry in the air. This appeal to individual service members and their stories is an effective method of communication, because it allows viewers to relate more to the Air Force and not have the Air Force been seen as just a Military organization, but more as a community of heroic people. The Air Force also has a large presence on YouTube as well that display a wide variety of videos. Not only does the Air Force have an extreme social media presence, but they also have a large amount of people who use applications for them.
Air Force Instagram
Air Force Twitter
As well as social media accounts, and websites, the Air Force also has an education institution devoted to training future Airmen to become leaders within the organization. The United States Air Force Academy based in Colorado has various different mobile applications designated to the assistance of the students of The Academy. For example, there is an app known as the official app of the United States Air Force Academy that allows users to view the campus feed and connect with their fellow students. As well as apps for the Air Force Academy, there are also apps about the Air Force that help average Airmen on day to day to information they would need to know while active duty. Specifically, there is an app that depicts all of the ranks, in order, of the Air Force and images of what those ranks look like on a uniform, in case an Airman was to forget who outranks who in the chain of command.
Overall, the United States Air Force has an extremely large presence in social media and applications. I believe the two main reasons for this large presence is for education of viewers and for recruitment. On every form of technology that you can research the Air Force, there is usually something depicted that evokes a deep form of Patriotism in Americans and allows us to view these Airmen as the heroes they are.
Below are some links to sources where you can find information on the Air Force:
Social Media Profiles:
Official Blog Page of the U.S. Air Force:
Blogs that Feature the U.S. Air Force:
Tweets that Reference the Air Force:
Air Force Videos: